March 7, 2024

    9am - 3pm

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    Register now

    Welcome to our annual Harbor Wholesale CA “Road Trip Trade Show”!

    We have an exciting new venue this year in Roseville, CA, at the Roebbelen Center, which gives us the opportunity to triple our capacity with over 170 Vendor Partners. This year will be an epic show where we will launch our Real Fresh Brands QSR Programs (Scratch Dig-in-Chicken, Via Vita Pizza, Skippers, Split Shift, and Watertown Coffee) in California.

    These programs are designed for our retail partners to combat those lost sales and eroding margins from the recession looming, inflation, and regulatory laws affecting our industry today. We feel at Harbor we have the right solutions for our retail partners to get to the next level of food service, serving restaurant-quality foods. You will be able to see, smell, and taste the difference.

    All of our vendor partners at this year’s show will be showing their newest and most innovative items from beverages, snacks, candy, and tobacco, to name a few. You will have the opportunity to be first out on the street and build relationships with our vendor partners to help grow your in-store sales.

    In closing, if you can walk away with one new, fresh idea or product line that can change your business model and increase sales and profitability, then the show will be a success for us all.

    We just celebrated 100 years at Harbor, and we are excited about our future together for the next 100 years. Thank you for joining our Harbor Family, and we look forward to seeing you all March 7th in Roseville CA.


    Noel Chavez

    Branch President

    why come

    The reasons to attend the show are numerous, but here are just a few.

    You can discover new products and receive exclusive deals and discounts only available at the show. We'll be having contests and giveaways as well as product demonstrations.

    Learn about new technologies to help streamline your business and make it grow. There will be networking opportunities and a chance to see old friends while making new ones.

    See the latest in industry trends and participate in live and online show ordering. You can have one-on-one time with hundred's of vendors who are ready to answer your questions.

    So register now!

    register now

    Harbor Exclusives

    Real Fresh Brands

    A portfolio of exclusive, Harbor-owned, consumer-facing brands built on quality turnkey QSR concepts and complimentary retail consumer products, backed by franchise-level support and expertise for independent retailers and restaurants.

    Exclusive brands to set you apart.

    Quality Northwest seafood and chowder.

    Prepackaged fresh meals and snacks.

    The West Coast's premier chicken program.

    Freshly prepared pizza with personality.

    Coffee for the daily grind.

    Craft roasted, community driven coffee.

    don't miss out!

    Destination Deals

    Our Category Managers have selected a number of items with special pricing that will be available on orders placed at the show. Participating vendor booths will be highlighted with special signage for easy identification. Please make sure that you take advantage of them and come prepared to buy!

    win big

    Raffles & Prizes!

    Harbor Wholesale will be having hourly drawings for prizes throughout the day.

    Many of our vendors will also be offering an opportunity to win special gifts and prizes for visiting their booth. Contest winners will be drawn throughout the day and do not need to be present to win.

    info & directions

    We are thrilled to announce the new venue for our upcoming Trade Show in 2024! Get ready for an even more dynamic and immersive experience as we move to the Roebbelen Center in Roseville, CA, featuring 150,002 square feet of indoor space with room for up to 6,000 people.


    Directions From Hwy 80
    Exit Douglas Blve. West (Exit 303 or 303b). Right on Oak St.
    Enter traffic circle & continue to Washington Blvd.
    Left on Junction Blvd. Left on Event Center Dr.

    Directions From Hwy 65
    Exit Pleasant Grove Blvd. (Exit 308). West on Pleasant Grove Blvd.
    Left on Washington Blvd. Right on Junction Blvd. Left on Event Center Dr.

    Vendor Connections

    100's of vendors | 1000's of items

    An invaluable opportunity for 1:1 networking with our Top Vendors.

    See what’s new and on trend | Find special deals on your favorite items | Lean more about Harbor’s exclusive Real Fresh Brands.